We started having students create digital resumes and portfolios (eportfolios) prior to 2002.

Students learn HTML, CSS, elements of graphic design and style, typography, Photoshop, InDesign, video & editing, creation of infographics, creation of a video/audio tutorial, feature writing, social media and more.

The projects involved in creating the various parts of the final product serve to fulfill the expected learning outcomes identified by Auburn University (Source):

  1. effective communication
    • Students demonstrate their ability to communicate effectively to an audience beyond the academic community through a variety of artifacts.
  2. critical thinking through reflection
    • Students (a) select appropriate artifacts; (b) illustrate connections between various documents, experiences, and projects; (c) synthesize their learning and experiences across multiple courses by selecting representative artifacts and/or activities; and (d) craft a professional identity / personal brand.
  3. technical competence, and
    • Students demonstrate that they are competent with the technology tools (hardware and software) necessary to create artifacts.
    • Students use appropriate technology to embed and display artifacts appropriate to their discipline and prospective careers to create a Web based portfolio and resume.
    • Students demonstrate, through the way they select and arrange artifacts, an understanding of the uses/abuses and the limits/possibilities in the evolving nature of on-line conventions.
  4. visual literacy
    • Students demonstrate an understanding of design principles as they select and arrange visual materials to effectively communicate through a Web based APP.
    • Students produce an APP with a navigational design that readers can follow.
    • Students demonstrate an understanding of design conventions in the target profession and, where necessary, acknowledge sources and secure permission to use the specific visual materials they include.
    • Students demonstrate an ability to incorporate effective and appropriate visual materials of various kinds (charts, graphs, photographs, drawings, etc.) into both artifacts and the design of their final project.

Please note that we have been following similar principles since our project’s inception over a decade ago.

The end result is a document that demonstrates and illustrates student skills and experiences developed in Style & Design, as well as any projects and work product (collateral) from all of their previous coursework, internships and work experiences.

PR Prospects is all about sharing new PR talent with the world.  Meet these students and give them your consideration.

The students also print out their final product collateral to create a bound portfolio for use in their upcoming interviews and presentations.

For more information, contact Robert French at rdfrench (at) gmail (dot) com.